Reno, Nevada, has long been known by its moniker “The Biggest Little City in the World.” This curious and endearing nickname captures Reno’s unique blend of charm, size, and opportunity. But what exactly earned Reno this title?
Let’s explore the origins of the nickname, the city’s evolution, and what continues to make it stand out today.
The History Behind the Nickname
The slogan “The Biggest Little City in the World” was first coined in the 1920s. While its exact origin remains somewhat unclear, the most popular theory attributes it to a local businessman named G.A. Burns. In 1929, Burns won a contest to create a slogan for the city, and his catchy phrase quickly caught on.
At the time, Reno was experiencing a period of growth and transformation, fueled in part by the legalization of gambling and the rise of the divorce industry. This created a sense of excitement and possibility, and the “Biggest Little City” nickname perfectly captured the city’s ambitious spirit and its ability to offer big-city attractions in a smaller, more intimate setting.
More Than Just a Slogan
Over the years, the “Biggest Little City” nickname has become more than just a marketing slogan. It has evolved into a symbol of Reno’s unique character and its ability to defy expectations. Reno may not be a sprawling metropolis, but it boasts a surprising array of attractions and experiences, from world-class casinos and entertainment venues to outdoor adventures and cultural events.
A Hub for Entertainment
Reno emerged as a prominent entertainment destination in the mid-20th century, thanks to its vibrant casino scene. While Las Vegas eventually overshadowed Reno, the city remains a hotspot for gaming, dining, and entertainment.
Iconic casinos like the Silver Legacy Resort Casino and Peppermill Resort Spa Casino have kept the spirit alive.

Gateway to Adventure
Reno is nestled near the Sierra Nevada Mountains, providing easy access to outdoor recreation. Whether skiing at Lake Tahoe, hiking in the nearby wilderness, or enjoying water sports, Reno offers an abundance of activities. Its proximity to world-class destinations contributes to its appeal as a place where urban life meets nature.
Economic Growth and Innovation
In recent years, Reno has experienced significant economic growth. Companies like Tesla, Google, and Amazon have established operations in the area, turning Reno into a hub for tech and logistics. This development has brought jobs and growth to the city while attracting new residents.
Reno's Iconic Arch
No discussion of Reno’s nickname would be complete without mentioning the iconic Reno Arch. Erected in 1926 to promote the Transcontinental Highways Exposition, the arch originally read “Reno, Nevada’s Transcontinental Highways Exposition.” However, in 1929, the city council decided to add the “Biggest Little City in the World” slogan to the arch, forever cementing its place in Reno’s history.
The arch has undergone several renovations and updates over the years, but it remains a beloved symbol of the city and a popular tourist attraction.

Embracing the "Little" Charm
While Reno offers plenty of big-city excitement, it also retains a small-town charm that makes it a welcoming and inviting destination. This is evident in its approachable size, allowing for easy navigation and a less overwhelming experience compared to larger metropolitan areas.
The city’s friendly atmosphere, where people are quick with a smile and a hello, fosters a sense of genuine connection. Its walkable downtown core encourages exploration and a leisurely pace of life, while the strong sense of community creates a welcoming environment for both residents and visitors.
Reno’s “Little” charm provides a refreshing contrast to its bustling casinos and vibrant nightlife, offering a more intimate and personalized experience.